Privacy Policy

Effective Date: March 25, 2026
Last Updated: July 20, 2026

Seapointe Realty, LLC (“Seapointe Realty,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you visit SeapointeRealty.com, submit an inquiry, make a reservation, sign documents, communicate with us, or otherwise use our services.

By using our website or services, you acknowledge that you have read and understand this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

• Our website, SeapointeRealty.com
• Email, phone, text message, and other communications with Seapointe Realty
• Online forms, rental agreements, reservation systems, and payment portals
• Marketing communications and newsletter sign-ups
• Third-party systems we use to operate our vacation-rental and real-estate business

This Privacy Policy does not apply to third-party websites, services, or platforms that we do not own or control, even when we provide a link to them.

2. Information We Collect

A. Information You Provide to Us

We may collect personal information that you voluntarily provide, including:

• Name
• Mailing address
• Email address
• Phone number
• Reservation details, arrival and departure dates, and stay preferences
• Occupancy, guest, and vehicle information related to a reservation
• Payment and billing information
• Information submitted through rental agreements, inquiry forms, surveys, accommodation requests, or other documents
• Communications with us, including requests, questions, complaints, and feedback
• Any other information you choose to provide

B. Information Collected Automatically

When you visit our website or use certain online services, we may automatically collect information such as:

• IP address
• Browser type and version
• Device type and operating system
• Pages viewed and links clicked
• Date and time of visits
• Referring website or source
• General location information derived from an IP address
• Website analytics, advertising, and usage data
• Cookie and similar technology identifiers

C. Information Received from Other Sources

We may receive information from service providers, affiliated or related companies, homeowners, building personnel, and business partners that assist us with our website and services. These sources may include:

• Reservation and property-management systems
• Payment processors
• Marketing and email providers
• Website analytics and advertising platforms
• Customer-communication platforms
• Electronic-signature and document providers
• Property owners, associations, contractors, and operational vendors
• Affiliated and related companies within the Morey’s Piers & Resorts organization

3. How We Use Information

We may use personal information for business and operational purposes, including:

• Responding to inquiries and providing customer service
• Creating, processing, confirming, managing, and supporting reservations
• Preparing rental agreements, confirmations, invoices, statements, and related documentation
• Processing deposits, balances, refunds, credits, and other payments
• Sending check-in, check-out, arrival, operational, safety, and property-related communications
• Coordinating property access, maintenance, housekeeping, inspections, repairs, and emergency response
• Communicating with homeowners and property-management personnel when reasonably necessary
• Verifying information and helping prevent fraud, misuse, chargebacks, or unauthorized transactions
• Improving our website, services, advertising, communications, and user experience
• Analyzing website and marketing performance
• Maintaining business, reservation, accounting, and transaction records
• Complying with legal, accounting, tax, insurance, licensing, and regulatory requirements
• Sending marketing communications, newsletters, special offers, and updates, where permitted
• Personalizing offers and communications based on inquiries, reservation history, interests, or communication preferences
• Protecting our rights, guests, homeowners, employees, website, properties, and business operations
• Investigating complaints, claims, disputes, suspected misconduct, or violations of agreements
• Carrying out other purposes disclosed when information is collected or with your direction or consent

4. Reasons We Process Information

Depending on the nature of your interaction with us, we may process personal information because:

• It is reasonably necessary to provide requested services, reservations, or customer support
• It is necessary to take steps related to a requested or existing contractual relationship
• It supports our legitimate business and operational interests
• It is necessary to comply with a legal, tax, accounting, insurance, or regulatory obligation
• It is necessary to protect a person, property, or legitimate business interest
• You have provided consent or directed us to use the information for a particular purpose

5. How We Disclose Information

We do not sell personal information in exchange for money.
We may disclose personal information as reasonably necessary in the circumstances described below.

A. Service Providers

We may disclose information to companies that perform services for us, such as:

• Website hosting and technical support
• Reservation and property-management software
• Payment processing and accounting
• Email, text-message, and customer-communication services
• Marketing, advertising, and analytics
• Electronic signatures and document management
• Data storage and security
• Customer support and business administration

These providers may access information only as reasonably necessary to perform services for us, subject to their contractual obligations and applicable law.

Notwithstanding the foregoing, mobile phone numbers, SMS opt-in data, and text-message consent will not be shared with service providers for their own marketing or promotional purposes. Service providers that support our text-message communications may process this information solely on our behalf and only as necessary to provide contracted services.

B. Property and Reservation Operations

We may disclose limited information to homeowners, homeowners’ associations, building personnel, security personnel, housekeeping providers, contractors, repair technicians, delivery personnel, insurers, or other vendors when reasonably necessary to:

• Support a reservation or occupancy
• Coordinate access to a residence
• Address a maintenance, housekeeping, security, or safety concern
• Respond to an emergency
• Investigate damage or a complaint
• Process an insurance matter
• Enforce a rental agreement or property rule
• Protect a guest, homeowner, property, or legitimate business interest

Information disclosed for these purposes may include a guest’s name, contact information, reservation dates, unit information, access needs, reported concern, or other information reasonably related to the situation.

C. Affiliated and Related Companies

We may disclose personal information to companies within the Morey’s Piers & Resorts organization, including Morey’s Piers and Beachfront Water Parks, Morey Resorts, and other affiliated or related entities.

Depending on the circumstances, the information disclosed may include:

• Name
• Email address
• Phone number
• Mailing address
• Reservation and stay information
• Inquiry information
• Transaction or purchase information
• Communication and marketing preferences
• General interests or information voluntarily provided to us

These companies may use the information for business, administrative, operational, customer-service, guest-experience, marketing, advertising, promotional, research, and related purposes, where permitted by applicable law.
Affiliated or related companies may maintain their own systems, records, privacy practices, and marketing lists. Their handling of information may also be governed by their own privacy policies.

The disclosures described in this subsection exclude mobile phone numbers collected through an SMS opt-in process, SMS opt-in data, and text-message consent. We do not share or transfer that information to affiliated or related companies for their marketing or promotional purposes. Consent to receive text messages from Seapointe Realty applies only to Seapointe Realty and does not constitute consent to receive text messages from an affiliated or related company.

D. Legal, Safety, and Compliance Disclosures

We may disclose information when:

• Required or permitted by law
• Responding to a court order, subpoena, governmental inquiry, or lawful request
• Cooperating with law enforcement or regulatory authorities
• Protecting the rights, safety, property, or security of Seapointe Realty or another person
• Enforcing an agreement, policy, or property rule
• Investigating suspected fraud, misconduct, unauthorized activity, or a security incident
• Responding to a claim, chargeback, complaint, lawsuit, or dispute

E. Business Transactions

We may disclose or transfer information in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, change of control, bankruptcy, or similar business transaction.

F. At Your Direction or With Your Consent

We may disclose information when you direct us to do so, request that we coordinate with another person or business, or otherwise provide consent.

6. Categories of Information Disclosed

Depending on the nature of your interaction with us, the categories of information we may disclose include:

• Identifiers and contact information
• Reservation and occupancy information
• Property-access and operational information
• Guest and vehicle information
• Transaction, payment-status, and billing information
• Communications, requests, complaints, and feedback
• Website, device, cookie, and usage information
• Marketing interests and communication preferences
• Information relating to maintenance, safety, insurance, claims, or disputes
• Other information voluntarily provided to us

We limit disclosures to information reasonably related to the applicable business, operational, legal, or marketing purpose.

The categories described above exclude mobile phone numbers collected through an SMS opt-in process, SMS opt-in data, and text-message consent when the proposed disclosure is for a third party’s or affiliate’s marketing or promotional purposes.

7. Cookies, Analytics, and Similar Technologies

Our website may use cookies, pixels, web beacons, scripts, and similar technologies to:

• Keep the website functioning properly
• Remember preferences and session information
• Understand website traffic and visitor behavior
• Measure the effectiveness of advertising and marketing campaigns
• Identify referring websites or advertising sources
• Improve website speed, navigation, functionality, and content
• Provide or measure advertising that may be relevant to visitors

Some technologies may be provided by third-party analytics, advertising, or social-media companies. Those companies may collect information directly from your browser or device and may use that information according to their own privacy policies.
You may be able to control cookies through your browser settings or other tools made available on our website. Disabling certain cookies may affect website functionality.

8. Marketing Communications

We may send marketing emails and other promotional communications regarding:

• Vacation rentals and accommodations
• Special offers and availability
• Seapointe Realty services
• Events and attractions
• Morey’s Piers and Beachfront Water Parks
• Morey Resorts
• Other affiliated or related offerings

We may also disclose your contact information, reservation or inquiry information, and communication preferences to affiliated or related companies within the Morey’s Piers & Resorts organization. Those companies may use the information to send their own marketing communications about services, promotions, events, attractions, accommodations, and related offerings. This does not include mobile phone numbers collected through an SMS opt-in process, SMS opt-in data, or text-message consent, which will not be shared with affiliated or related companies for their marketing or promotional purposes.

Email Preferences

You may opt out of marketing emails by using the unsubscribe link included in the message or by contacting the sender directly.
Seapointe Realty and each affiliated or related company may maintain separate marketing lists. Unsubscribing from Seapointe Realty’s emails may not automatically unsubscribe you from marketing sent independently by another company. You should use the unsubscribe link in each company’s email or contact that company directly to update your preferences.

Even after you opt out of marketing, we may continue to send transactional or service-related communications concerning:

• An inquiry
• A current or past reservation
• A rental agreement
• A payment, refund, or balance
• Property access
• Safety or maintenance
• An active customer, guest, homeowner, or business relationship

Text Messages and SMS Consent

When you voluntarily provide your mobile phone number and consent to receive text messages, Seapointe Realty may send you text messages concerning vacation-rental inquiries, real-estate services, reservations, arrivals, departures, property access, customer service, account or payment matters, special offers, and other communications related to your inquiry or relationship with us. This includes using SMS to confirm appointments, send reminders, and notify you of schedule updates or other important changes.

Consent to receive marketing or promotional text messages is not a condition of making a reservation, purchasing services, or submitting an inquiry. Message frequency varies, and message and data rates may apply for messages sent to you from us and from you to us. If you have questions about your text or data plan, please contact your wireless provider directly.

You may cancel the SMS service at any time by replying STOP. After you send “STOP,” we will send you one final SMS message confirming that you have been unsubscribed, and you will no longer receive text messages from us. If you later wish to receive text messages again, you may simply sign up in the same manner you did originally, and we will resume sending you SMS messages.

If you are experiencing issues with the messaging program, you can reply with the keyword HELP for assistance, or contact us directly at 609-729-7100, info@seapointerealty.com.

Carriers are not liable for delayed or undelivered messages.

Mobile phone numbers, SMS opt-in data, and text-message consent will not be sold, rented, shared, or transferred to third parties or affiliated companies for their marketing or promotional purposes. SMS consent is specific to Seapointe Realty and will not be treated as consent to receive text messages from Morey’s Piers & Resorts or any other affiliated or unrelated company.

We may disclose mobile information to service providers that process or deliver text messages solely on our behalf and only as reasonably necessary to provide those services. Those service providers may not use the information for their own marketing or promotional purposes.

Opting out of promotional text messages does not prevent Seapointe Realty from sending messages that are otherwise permitted by law and reasonably necessary to respond to a communication you initiated or provide requested reservation or customer-service information.

 
Terms and Conditions:
1. We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.
2. You can cancel the SMS service at any time. Just text “STOP”. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
3. If you are experiencing issues with the messaging program, you can reply with the keyword “HELP” for more assistance, or you can get help directly at info@seapointerealty.com.
4. Carriers are not liable for delayed or undelivered messages.
5. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
6. If you have any questions regarding privacy, please read our privacy policy: https://www.seapointerealty.com/privacy-policy/

9. Payment Information

Payments are processed through third-party payment processors and related service providers. We do not store full payment-card numbers on our website servers.

Payment-related information may be collected, processed, transmitted, and stored by authorized third-party providers in accordance with their own privacy and security practices.

We may retain limited payment-related records, such as:

• Transaction status
• Billing name and address
• Payment amount
• Payment date
• Payment method
• Partial or masked account identifiers
• Authorization, refund, chargeback, and reconciliation information
• Related reservation and accounting records

We retain this information as reasonably necessary for business, accounting, legal, tax, fraud-prevention, and reconciliation purposes.

10. Sensitive Personal Information

We do not request sensitive personal information unless it is reasonably necessary for a legitimate purpose.

You may voluntarily provide health, disability, accessibility, or accommodation-related information when requesting assistance or an accommodation. We will use and disclose that information only as reasonably necessary to evaluate or address the request, coordinate appropriate services, comply with applicable obligations, protect health or safety, or as otherwise permitted by law.

Please do not submit Social Security numbers, account passwords, full payment-card information through ordinary email, or other sensitive information that is not reasonably necessary for your interaction with us.

11. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, acquisition, use, alteration, loss, or disclosure.
These measures may include:

• Secure hosting environments
• Restricted access controls
• Password and account-security measures
• Encryption where appropriate
• Employee and vendor access limitations
• Use of established service providers

No website, network, computer system, email transmission, or method of electronic storage is completely secure. We therefore cannot guarantee absolute security.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Manage reservations and customer relationships
• Maintain business, accounting, and transaction records
• Meet legal, tax, insurance, licensing, and regulatory obligations
• Resolve complaints, claims, disputes, and chargebacks
• Enforce agreements and policies
• Protect our business and legal interests
• Maintain marketing records and honor opt-out preferences

Retention periods vary depending on the nature of the information, the relationship involved, the applicable system, and legal or operational requirements.

We may retain certain information after a request for deletion when reasonably necessary or permitted by law, including information needed to complete a transaction, maintain required records, prevent fraud, resolve disputes, enforce agreements, protect safety, or document and honor a marketing opt-out.

13. Your Privacy Choices and Requests

You may contact us to:

• Ask what personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Request a copy of certain information
• Update your contact or marketing preferences
• Ask questions about how information has been used or disclosed

We will review requests and respond as reasonably appropriate in light of the nature of the request, our ability to verify your identity, our legal and operational obligations, and applicable law.

Privacy rights are not absolute. We may be unable to fulfill all or part of a request when, for example, we must retain information to complete a transaction, maintain business or tax records, protect legal rights, prevent fraud, respond to a claim, comply with law, or protect another person’s privacy or safety.

To protect your information, we may request reasonable verification before responding.

Review of a Privacy Request Decision

If we decline all or part of a privacy request, you may ask us to reconsider by emailing info@seapointerealty.com with the subject line “Privacy Request Review.”
Please include:

• Your name and contact information
• The approximate date of your original request
• A description of the original request
• The reason you believe our decision should be reconsidered

We will review the matter and respond within a reasonable period.

14. Do Not Track and Browser Signals

Some browsers offer a “Do Not Track” setting or other browser-based privacy signals. Because there is not a single universally accepted standard governing all such signals, our website may not respond to every browser-based request or signal.
Where applicable law requires recognition of a particular opt-out preference signal, we will address that signal as required.

15. Third-Party Websites and Services

Our website, emails, and other communications may contain links to third-party websites, platforms, social-media services, booking systems, payment services, or other online tools.

We do not control and are not responsible for the privacy, security, availability, or content practices of those third parties. We encourage you to review the privacy policies of external websites and services before providing information to them.

16. Children’s Privacy

Our website and services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online directly from children under 13 without legally required authorization. Reservation holders and other adults should avoid submitting unnecessary personal information about children.

If you believe a child under 13 has provided personal information directly to us, please contact us so we can review and appropriately address the matter.

17. Residents of New Jersey and Other States

Seapointe Realty is based in New Jersey.

Depending on your state of residence, our activities, and the applicability of a particular law, you may have privacy rights relating to access, correction, deletion, copies of information, targeted advertising, profiling, or certain disclosures of personal information.

Not every state privacy law applies to every business, and the availability and scope of privacy rights may vary. We will evaluate verified requests and respond as required by applicable law.

Nothing in this Privacy Policy is intended to create rights that do not otherwise apply under law or to limit rights that cannot legally be limited.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, technologies, legal requirements, or business operations.

When we make changes, we will post the revised policy on this page and update the “Last Updated” date. When reasonably appropriate or required by law, we may provide additional notice of a material change through our website, email, reservation communications, or another suitable method.

Where legally required, we will obtain consent before using personal information for a materially different purpose.

19. Contact Us

For questions about this Privacy Policy, our privacy practices, or a privacy-related request, please contact:

Seapointe Realty, LLC
9900 Seapointe Blvd.
Wildwood Crest, NJ 08260

Phone: 609-729-7100
General Email: info@seapointerealty.com
Reservations Email: reservations@seapointerealty.com

Seapointe Realty is a New Jersey Licensed Real Estate Broker.